AR Shopping Tool Can Help You Try Before You Buy Online

Have you ever bought something online and when you got home and wore, it didn’t actually fit you as well as you imagined? These moments are what Google’s AR is seeking to do away with.

Google made an announcement concerning its new AR shopping tool that lets you see how foundation shade, sneakers, and other kinds of stuff would look on you if you purchase them. This new AR tech is in its early stages as Google is starting off with beauty products.

This new makeup tool by Google uses augmented reality tech to allow you to apply different makeup/beauty products and foundations to their pre-built photo gallery to help you see the product that best fits you. There’re many images in the photo gallery to choose from depending on your skin tone or facial appearance. There is also a “before and after feature” that lets you view the changes that have occurred to a photo to help you make the right decisions about whether you would like to buy the product or not.

Similar to what Robot Makeup Artist (RoboMUA) does, Robot Makeup Artist (RoboMUA) lets you upload a selfie and uses its built-in artificial intelligence engine to recommend beauty products and foundations for you according to your skin tone. However, Google’s new AR-enabled tool works differently since it doesn’t allow users to upload their own photos to be used for the try.

Not only is this new technology letting you apply beauty products to images but it also lets you place sneakers in your room, move the sneakers around, and even allows you to change the laces of the sneakers to see how it looks. This tool allows users to interact with a 3D model of sneakers by moving it, zooming in/out, and swapping the laces and even colors.